The Power of Instinct

The New Rules of Persuasion in Business and Life

by Leslie Zane

The Power of Instinct (2024) dives into how gut reactions shape our choices and influence, especially in business and marketing. It shows how tapping into our natural instincts can boost communication, sway others, and drive success, offering hands-on tips to leverage these innate tendencies.

About the author

Leslie Zane founded Triggers®, a…