Imagine your company surging ahead of the competition, propelled by a wave of unstoppable growth. That's the power of the Momentum Effect.
Why It Matters This book isn't about quick fixes or short-term gains. It's about building a powerful engine for long-term success. It shows how companies like Apple and Toyota create products that customers crave, generating a self-sustaining cycle of growth and customer loyalty.
The Big Promise Forget the old playbook of cost-cutting and aggressive marketing. This book reveals a new path to exceptional growth, driven by a deep understanding of customer needs and a relentless focus on creating truly remarkable products and services.
