Say What They Can’t Unhear
Learn how to turn resistance into enthusiasm by aligning ideas with core beliefs and values.
The Nine Principles for Inspiring Lasting Change
Overview
Why It Matters
Inspiring lasting change is one of the toughest challenges for leaders, communicators, and anyone trying to influence others. People often resist change not because they don’t understand its value, but because it conflicts with their existing beliefs or feels forced.
The Big Promise
This book provides nine powerful principles to reframe your message, reduce resistance, and foster real, lasting transformation in behavior and thinking.
Impact & Outcome
- Aligns your message with core human values.
- Helps you overcome resistance to new ideas.
- Offers actionable strategies to inspire long-term change.
Who is it for
- Leaders: aiming to inspire organizational transformation.
- Marketers and Communicators: wanting to create messages that stick.
- Anyone: seeking to create meaningful shifts in personal or professional relationships.
The Author
Tamsen Webster is a leading expert in change communication with over 20 years of experience helping organizations and leaders craft impactful messages. Known for her best-selling book Find Your Red Thread, she combines behavioral science and strategic thinking to turn ideas into actions.
TL;DR
Change happens when your message aligns with others’ values and beliefs. Tamsen Webster’s nine principles guide you in reducing resistance and making your ideas resonate deeply for lasting transformation.
