The McKinsey Guide to Outcompeting in the Age of Digital and AI
Why It Matters
Digital transformation is no longer optional for businesses to remain competitive. This guide provides McKinsey's proven framework for successful digital and AI transformation based on extensive research and experience with leading global companies.
The Big Promise
Transform your organization into a digital leader by mastering the four key pillars: vision, talent, scaling capabilities, and data infrastructure.
Impact & Outcome
- Enhanced customer experiences and operational efficiency
- Streamlined costs through digital optimization
- Improved competitive advantage through AI and data capabilities
Who is it for
- CEOs and Senior Executives: Looking to lead successful digital transformations
- Digital/Technology Leaders: Seeking to implement effective digital strategies
- Business Unit Leaders: Aiming to integrate digital capabilities into their operations
The Author(s)
Written by three McKinsey Digital leaders - Eric Lamarre, Kate Smaje, and Rodney Zemmel - who collectively bring decades of experience guiding major corporations through digital transformations. Their expertise spans North America, Europe, and various industries.
Executive Summary
A comprehensive guide to digital transformation that focuses on four key pillars: creating a clear vision, developing digital talent, scaling capabilities beyond technology, and building robust data infrastructure. The book provides practical frameworks and real-world examples from McKinsey's extensive consulting experience.
