The Unfair Advantage

How Startup Success Starts With You

by Ash Ali & Hasan Kubba

The Unfair Advantage sheds light on the unique qualities we all possess that can propel us towards success. Authors Ash Ali and Hasan Kubba, drawing from their rich background in the start-up arena, break down various personal assets and show how you can leverage them to boost your business.

No matter where you stand on your entrepreneurial path, *The Unfair Advantage* will guide you in pinpointing your personal edge and putting it to work right away.

Meet the Authors

Ash Ali, a seasoned growth hacker, entrepreneur, and angel investor, brings over two decades of tech industry experience to the table. His co-author, Hasan Kubba, is an entrepreneur who's made his mark in growth, marketing, tech, and fundraising. Both Ali and Kubba have shared their know-how with countless start-ups and founders worldwide. They've also taken the stage at events for TEDx, Startup Grind, Salesforce, and Ernst & Young. *The Unfair Advantage* marks their debut in the world of publishing.

Why Hard Work Isn't Enough for Start-up Success

Let's face it: nine out of ten start-ups crash and burn. With those odds, you'd think people would steer clear of the start-up scene. But nope, they keep jumping in, hoping they'll be the ones to hit the jackpot with the next billion-dollar idea. If you're in this boat, you're probably banking on a killer concept and putting in the elbow grease to make it happen.

Here's the kicker: a great idea and a solid work ethic won't cut it on their own. There's a whole mess of other stuff at play – from where you hang your hat to how your noggin works – which means the best idea doesn't always come out on top.

But don't throw in the towel just yet. You've got an ace up your sleeve – a unique trait or resource that can give you a leg up. Once you figure out what makes you special and how to milk it, you'll be in pole position to build the start-up you've been dreaming about.

In this summary, we'll dive into:

• The secret sauce of successful entrepreneurs

• How one guy's mirror moment turned him into a millionaire

• The sneaky trick a famous inventor used to get someone else to do his dirty work