Organizational culture can make or break a company's success, yet changing it is notoriously difficult. This book shows leaders how to use storytelling as a powerful tool to reshape culture, inspire teams, and enhance competitive performance.
"By learning how to craft and live authentic stories, leaders can foster a culture of trust, unity, and success."
Impact & Outcome
Transform company culture with strategic storytelling.
Strengthen team alignment and drive organizational success.
Who is it for
Business leaders: seeking to build trust and motivate teams.
Change managers: looking to create lasting cultural shifts.
The Author(s)
Manoel Amorim, a seasoned CEO, has led cultural transformations in major companies like Telesp. Jay B. Barney, a globally recognized expert in strategic management, brings academic depth to the topic. Carlos Júlio, a prolific author and business educator, shares his practical insights from decades of experience.
Key Ideas
1. A Blueprint to Change Your Organization’s Culture
Storytelling is the key to embedding meaningful cultural change.
Transforming company culture goes beyond policies and procedures—it requires changing the way people think and behave. Leaders often fail at culture change because they rely on directives instead of deeply resonant narratives. Storytelling bridges this gap, aligning aspirations with daily realities to create genuine shifts.
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