The Power of Instinct
The New Rules of Persuasion in Business and Life
by Leslie Zane
The Power of Instinct (2024) dives into how gut reactions shape our choices and influence, especially in business and marketing. It shows how tapping into our natural instincts can boost communication, sway others, and drive success, offering hands-on tips to leverage these innate tendencies.
About the author
Leslie Zane founded Triggers®, a…
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