Stories for Work

The Essential Guide to Business Storytelling

"Stories for Work" (2017) unveils the hidden power of storytelling in business. Gabrielle Dolan shows how a well-crafted tale can spark ideas, fire up employees, win over clients, and drive success. She offers hands-on tips for creating your own stories and applying them to various work scenarios.

About the author

Gabrielle Dolan is a master of authentic leadership and compelling storytelling. As an author, educator, and keynote speaker, she's made a name for herself in the business world. With an MBA in management and leadership under her belt, Dolan has penned five books, including the smash hit "Ignite: Real Leadership, Real Talk, Real Results" (2015).

Storytelling: A fresh twist on workplace communication

Stories are everywhere, from the pages of books to the airwaves and TV screens. But what's the link between stories and business? It's not an obvious connection, but it should be.

Storytelling is our go-to method for genuine, impactful communication. A good story creates an emotional bond between people, and science backs up the brain-boosting effects of narratives.

This makes storytelling a perfect fit for workplace communication. Got a big presentation coming up? Kick it off with a story. Need to motivate a teammate? A story will do the trick. Trying to seal a deal or ace a job interview? Stories give you the upper hand.

The truth is, work life is full of opportunities for a good yarn. In this summary, you'll learn how to uncover your own stories and shape them for maximum impact.

You'll discover

• the science behind storytelling's effectiveness;

• what the movie Titanic can teach you about business communication; and

• why being open and honest is key to good storytelling.