by Mike Michalowicz
Profit First (2014) details actionable steps entrepreneurs can take to quickly improve their financial situation. These chapters discuss how conventional accounting methods often hinder business profitability and present a new strategy that ensures steady profits.
About the Author
Mike Michalowicz is a seasoned entrepreneur with over 24 years of experience, having built four multi-million-dollar companies. He has shared his expertise through columns in the Wall Street Journal, Entrepreneur Magazine, and Harvard Business Review, and has lectured at Columbia and Princeton Universities. Michalowicz is also the author of four other books, including The Toilet Paper Entrepreneur and The Pumpkin Plan
Start Making Profits in Your Business Today!
Launching a new business is no small task, and those who succeed deserve applause. However, the challenges don’t stop once the doors are open.
From the very beginning, entrepreneurs chase growth and sales, hoping their businesses will eventually earn more than they spend. Sadly, many never achieve this. In fact, 50 percent of businesses shut down within the first five years, and those that survive often struggle, living paycheck to paycheck and accumulating debt.
Clearly, this isn’t the path to profitability. There's a more intuitive way to generate and increase profits. These summaries will explain how to do it and how to see results right away.
In these summary, you’ll discover:
why traditional profit models are flawed;
why using five bank accounts is smarter than just one; and
how UPS drivers helped save $6 million by making a simple change.
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