Problem Hunting

The Tech Startup Textbook

by Brian Long

Problem Hunting (2023) is a practical guidebook for aspiring tech entrepreneurs. It walks you through every step of building a startup, from pinpointing market needs to scaling your business. With real-world examples from successful tech companies, it's a go-to resource for navigating the ups and downs of launching a venture.

About the author

Brian Long is the cofounder and chairman of Attentive, a thriving tech startup with over 1,000 employees and hefty annual sales. He previously cofounded TapCommerce, which Twitter snapped up for over $100 million. Brian's got serious chops in raising capital and steering tech companies to success.

From idea to impact: Building your tech startup

Ever wondered how some tech startups go from lightbulb moments to industry giants? Anyone can dream up the next big thing, but turning that vision into a thriving business?

That's where the real challenge begins.

Launching a tech venture means tackling genuine problems, cooking up creative solutions, and rolling with the market's punches. It's about assembling a crack team, fostering a killer company culture, and nailing your sales and marketing game.

In this summary, we'll equip you with the tools to get your tech startup off the ground. You'll learn how to zero in on product-market fit by solving real customer headaches, build a company culture that keeps your team fired up, and attract top-notch talent. We'll also dive into marketing strategies that get people talking and the secrets to acing sales and customer service.

Ready to take on the wild world of tech startups and watch your venture soar? Let's jump in.