Your business can thrive in disruption by balancing current operations with future innovations through strategic, well-timed pivots
In today's rapidly changing business landscape, successful companies maintain growth by implementing "wise pivots" - a strategic approach that balances optimizing legacy businesses while investing in new opportunities.
By identifying trapped value, embracing technology, and fostering adaptive leadership, organizations can transform disruption into sustainable competitive advantage.
Companies today face unprecedented technological change and market disruption. The authors provide a proven framework for business leaders to navigate this complexity by balancing existing revenue streams while strategically investing in future opportunities.
Impact & Outcome
Enhanced ability to identify and capture trapped value before competitors
Balanced investment across legacy, current, and emerging business opportunities
Who is it for
Business Leaders: looking to drive growth while navigating digital disruption
Executives: seeking strategies to balance current profitability with future-focused innovation
The Author(s) Omar Abbosh (former Chief Strategy Officer at Accenture), Paul Nunes (Global Managing Director for Thought Leadership at Accenture Research), and Larry Downes (technology strategy expert) bring decades of experience helping global organizations navigate disruption and digital transformation. Their combined expertise spans strategy, innovation, and technology adoption across multiple industries.
1. Trapped Value: The Hidden Growth Opportunity
Unleash value trapped in outdated business models to create significant competitive advantages.
When businesses fail to adapt to technological advancements, they leave value trapped in inefficient processes and outdated models—creating perfect opportunities for more agile competitors to capture market share.
Technology now advances faster than most organizations can adapt. New digital tools continuously make serving customers cheaper, faster, and more efficient. Yet many established companies miss these opportunities, creating openings for disruptors to step in and capture that value.
The retail industry perfectly illustrates this pattern. Traditional stores dismissed online shopping as a niche market for years, hesitating to invest in e-commerce to protect physical store sales. Meanwhile, Amazon and digital-first companies focused on making shopping frictionless through personalization, fast delivery, and seamless service.
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