Good Strategy, Bad Strategy

The Difference and Why It Matters

by Richard Rumelt

Richard Rumelt’s “Good Strategy, Bad Strategy” dissects effective strategies using historical examples across various fields. The book provides insights and a blueprint for developing successful strategies. Rumelt’s work is recognized for its practical advice on building effective strategies.

Rumelt, holding the Harry and Elsa Kunin Chair at UCLA Anderson School of Management, is renowned in the field. Named by The Economist as one of the top 25 influential figures in management, he is highly regarded by McKinsey Quarterly as a strategy expert.

Master the Art of Strategic Thinking

What distinguishes successful strategies from failed ones? While both aim for similar goals, their results can be dramatically different.

One key factor is understanding what truly constitutes a strategy; often, unsuccessful strategies aren't strategies at all!

This summary provides insights into strategic thinking by exploring both triumphant and disastrous examples. By analyzing these cases, you'll uncover the essentials of a winning strategy, how to apply them to your life or business, and how to become an adept strategic thinker.

You'll discover:

• Why you should be skeptical of appealing but meaningless jargon

• How a man's revelation in Italy sparked the creation of 4,500 coffee shops

• The importance of looking beyond the obvious to uncover hidden advantages

• How a bit of geometry led to the demise of 50,000 Roman soldiers

• What common traits successful strategies share, and what the flawed ones are missing.