Extremely Hardcore

Inside Elon Musk's Twitter

por Zoë Schiffer

Witness the collapse of a social media giant from the inside.

Zoë Schiffer's Extremely Hardcore: Inside Elon Musk's Twitter tells the story of how Twitter became X. And more importantly, why did this popular social media platform change so dramatically? Let's look at one revealing moment.

On February 12, 2023, Elon Musk was at the Super Bowl, and he was frustrated that President Joe Biden's tweet supporting the Philadelphia Eagles was more popular than his own similar tweet. That night, Musk had Twitter engineers change the algorithm to boost his own tweets on users' feeds. This drastic move angered users and highlights Musk's obsession with his online presence. So, why did Elon Musk take over Twitter? Was it to make a better platform for everyone? Or were his motives more personal?

In this summary, we'll dive into what happened when Musk took over Twitter in October 2022. We'll see how his impulsive leadership style alienated advertisers, users, and regulators, and how it led to a major loss in Twitter's revenue.This is the story of one of Silicon Valley's biggest failures.