Break free from the build trap and deliver meaningful outcomes, not just features.
After applying the principles in this book, you’ll:
Create real customer value by shifting focus from outputs (features) to outcomes.
Align product development with business goals and customer needs.
Foster a product-led organization that drives long-term growth.
Why It Matters
Many companies fall into the trap of equating feature delivery with success. This mindset leads to wasted resources and lost opportunities.
Shifting to a product-led approach focuses efforts on real customer problems, creating meaningful value and driving sustainable growth.
Product managers play a crucial role in guiding this transformation, ensuring that every development aligns with customer needs and business outcomes.
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