Duct Tape Marketing Revised and Updated

The World’s Most Practical Small Business Marketing Guide

by John Jantsch

"Duct Tape Marketing" breaks down the key aspects of successful marketing for small businesses. It dives into proven strategies and shows you how to craft a marketing plan that not only attracts customers but also retains them and encourages word-of-mouth referrals.

Meet John Jantsch, a marketing expert dedicated to helping small businesses thrive. He's the brains behind popular books like "The Referral Engine" and "The Commitment Engine."

Get ready to nail the simplest, most budget-friendly, and effective marketing tricks for your small biz.

If you’ve hit the books on marketing back in college or business school, brace yourself for a wake-up call: You're way off base.

The marketing game has evolved miles beyond those textbook theories. Especially for small businesses, the whole concept of marketing has taken a 180-degree turn. Today's strategies are all about practicality and adaptability to our digital era.

The playbook now revolves around one key idea: Identify folks with a problem you can solve and make sure they know you, like you, and trust you. But here's the kicker: How do you track down those people?

In these insights, you'll get the lowdown. It all starts with a game plan. Whether you're in dire need of a marketing overhaul or riding high on a previous success, your messaging has to be sticky – like duct tape – to keep customers hooked.

By the end of this read, you'll be equipped to:

• Strike up conversations with your dream customers and have them spreading the word;

• Craft a killer marketing purpose statement; and

• Understand why traditional ads are still kicking and far from obsolete.