Digital Darwinism

Survival of the Fittest in the Age of Digital Disruption

by Tom Goodwin

Digital Darwinism (2018) sheds light on what sets a disruptive business apart and what executives should prioritize to thrive in today's rapidly evolving global market.

Tom Goodwin leads innovation at Zenith Media. He's contributed to TechCrunch, the Guardian, Inc., GQ, and Forbes. His articles on technology, advertising, and marketing solutions have also been featured in the New York Times and the Economist.

Learn How Every Business Can Prepare for Future Changes

Many business owners know the story of Blockbuster, the once-thriving DVD rental chain that hit rock bottom when the traditional rental model collapsed. It’s a sad tale and a cautionary example. No one wants to follow in Blockbuster’s footsteps.

Blockbuster is a prime example of a business that didn’t stay ahead of the curve. This summary provides valuable advice to help today’s businesses avoid a similar fate. As highlighted, we are in the midst of the digital era. Businesses that fail to adapt to this digital age will be left behind, including those that only pretend to embrace digital changes without fully committing.

Digital Darwinism means embedding the digital era into the core of your business, not just adding a website with a virtual tour. Digital technology will soon be as integrated into our lives as electricity. Tomorrow’s leading businesses must embrace this change.

In this summary, you’ll discover:

• Why you don’t want to be like Heathrow Airport

• Why the traditional understanding of disruption is flawed

• Why adding a chatbot to your business won’t get you very far