CMO to CRO

The Revenue Takeover by the Next Generation Executive

by Mike Geller, Rolly Keenan & Brandi Starr

"CMO to CRO" (2021) unveils a dynamic strategy to evolve the Chief Marketing Officer's role into a key driver of revenue growth and stellar customer experiences. It guides readers through dismantling departmental barriers, rallying customer-centric teams towards a unified goal, and leveraging customer experience technology to secure a market advantage in the fluctuating business environment.

About the authors

• Mike Geller boasts 15 years in consulting and holds the CTO position at marketing consultancy Tegrita. His insights into customer experience technology are invaluable for achieving market edge and boosting revenue.

• Brandi Starr, with two decades in digital marketing, operates as Tegrita's COO. She uses her deep expertise to assist marketing leaders in driving revenue and enhancing customer experiences.

• Rolly Keenan, a Kellogg School of Management MBA graduate, serves as Tegrita's CRO. His background in enterprise software and marketing strategy provides a robust foundation for guiding marketing leaders towards significant career growth.

A Game-Changing Approach to Driving Revenue Growth in the Digital Era

In today's digital landscape, delivering an exceptional customer experience (CX) has become the ultimate key to business success. However, many organizations still grapple with providing seamless, end-to-end experiences that truly captivate their customers.

This book, CMO to CRO, offers a revolutionary solution to this widespread challenge. Tapping into the expertise of seasoned consultants, it presents a comprehensive roadmap for transforming your organization's approach to CX and unlocking unparalleled growth.

Through real-life examples and actionable insights, you'll discover how to align your technology, teams, and leadership around a unified CX strategy. Whether you're a marketing executive, sales leader, or CEO, this book will arm you with the tools and knowledge you need to skyrocket your revenue like never before.