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2030
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2030

How Today’s Biggest Trends Will Shape the Future

by Mauro F. Guillén, a global market trends expert and Wharton professor, provides a thoughtful exploration of the changes coming by 2030.

Using current data and trends, Guillén offers insights into how technology, demographics, economics, and culture will shape the next decade.


What to Expect by 2030

The next decade will bring transformative changes across all areas of life. From demographic shifts to technological advances and environmental challenges, the world will look very different by 2030.

Here are the major trends to watch:

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