Grit to Great

Grit is the key to unlocking extraordinary success through perseverance, passion, and hard work.

Success isn’t just about talent; it’s about grit—the ability to stay focused, work hard, and bounce back from setbacks. Linda Kaplan Thaler and Robin Koval outline how grit can help you reach your goals and make your dreams a reality.

Why It Matters

In a world that celebrates talent, it’s easy to overlook the importance of hard work and perseverance. Grit to Great challenges this notion, showing that resilience and passion are often more important than talent when it comes to achieving long-term success. For business leaders, managers, and entrepreneurs, grit is essential for overcoming challenges, pushing through failures, and maintaining the stamina needed to build lasting success.

Expected Outcomes

• Learn how to cultivate grit in yourself and your team.
• Understand why perseverance and hard work matter more than talent in achieving success.
• Gain practical tips for staying motivated, learning from failure, and taking risks.

Target Audience

CEOs, entrepreneurs, managers, and professionals looking to develop resilience and achieve long-term success.

The Authors

Linda Kaplan Thaler: An Advertising Hall of Fame icon and the mastermind behind famous advertising campaigns. She is the chairman of Publicis Kaplan Thaler and co-founded the Kaplan Thaler Group.

Robin Koval: CEO of the Truth Initiative and co-founder of the Kaplan Thaler Group, Koval is also a faculty member at NYU’s Steinhardt School.

Executive Summary

Grit to Great explains how perseverance, passion, and hard work—collectively known as grit—are key to long-term success. The authors explore how grit can outshine talent, why taking risks is necessary, and how patience and persistence ultimately lead to extraordinary achievements. By embracing grit, you can learn to overcome obstacles, handle failure, and keep pushing toward your goals, no matter the challenges.