Ask For It

Empower yourself to negotiate effectively, ensuring you achieve the career and salary advancements you deserve.

Mastering negotiation is key to unlocking career success and personal fulfillment. By taking control, gathering the right information, and approaching negotiation with confidence, women can achieve what they deserve and reshape their professional environments for the better.

Why It Matters

This book addresses a significant issue women face in the workplace: the reluctance to negotiate. Women often avoid negotiating for higher salaries and promotions due to societal norms and internalized beliefs. Ask For It provides a roadmap to overcoming these barriers, giving women—and the organizations they work for—an opportunity to level the playing field.

Expected Outcomes

• Learn strategies to overcome gender-specific barriers to negotiation.
• Gain practical skills to advocate for salary raises, promotions, and other career advancements.
• Develop confidence in asking for what you deserve in both professional and personal settings.

Target Audience

CEOs, business leaders, HR professionals, managers, and women seeking to enhance their negotiation skills to advance their careers.

The Authors

• Linda Babcock: A professor of economics with award-winning research on negotiation and gender issues.
• Sara Laschever: A writer with expertise in translating complex social issues, particularly around gender and negotiation, into accessible content.